we do renovations, been doing it 15 years, mostly kitchens and decks, we're careful and we clean up
Features / Creation
Starter / Pro limits
A thoughtful first draft. Your voice at the finish.
Start with a better first draft and improve it without leaving the editor.
Anyone who can describe their business out loud but freezes at a blank page.
HERO INTRODUCTION
Spaces made for the way you live.
Northline plans and builds thoughtful renovations with careful craft, candid communication and respect for the life happening around the work.
careful craft, candid communication
↗Make it warmer≋Shorten✦Suggest alternatives⌁Improve for searchNothing publishes without your review.
Before and after
The distance this closes.
Fifteen years of careful renovation work — kitchens, baths and decks built to last, by a crew that treats your home like somewhere people live. Every job ends with the site swept.
How it works
Three steps, then it runs itself.
Tell it about the business once
What you do, who you serve, the towns you cover and how you like to sound. It uses that instead of generic filler.
↗Ask for one thing at a time
Write this section. Make it warmer. Shorten it. Suggest a title for search. Small asks produce better results than “write my website”.
↗Read every word before it goes live
Suggestions land in the editor as a draft. Nothing publishes until you decide it is right and press publish yourself.
↗In practice
What this looks like in a real week.
Menu descriptions that do not all sound the same
Twelve dishes described without twelve rounds of staring at the screen. You fix the two that miss.
See restaurants & foodWords about work that speaks for itself
A short, unfussy artist statement and clear commission details — the part most makers put off for years.
See creative & portfolioThe same announcement, three lengths
One event write-up shortened for the home page and expanded for the newsletter, without rewriting it twice.
See clubs, churches & associationsAI Assistance, without another separate app.
Your site, your customers and your recent activity stay together, so you type less into two places and have fewer connections to keep working.
Write a section from a sentence
Describe what a page should say in your own rough words and get a tidy first version to edit.
Change the tone without starting over
Warmer, shorter, plainer, more formal. Same meaning, different clothes.
Common questions, drafted
The ten questions you answer on the phone every week, turned into a page that answers them for you.
Titles and descriptions for search
Suggestions for the words that appear in search results, which is the part most people leave empty.
Image descriptions
Short descriptions of your photos for visitors using a screen reader. Easy to skip, genuinely worth doing.
What each plan includes
No surprises at the checkout.
- Free
- Not included. You can still write and edit everything yourself with no limits.
- Starter
- A monthly allowance of writing help, which is enough for setup and steady upkeep.
- Pro
- A much larger monthly allowance for businesses publishing regularly.
Questions
Short answers.
Will my website sound like a robot?
Only if you publish the first draft unedited. It is a starting point that removes the blank page. The best pages are the ones you rewrite in your own words.
Does anything publish without me seeing it?
No. Every suggestion appears as a draft in the editor. Publishing is always a decision you make.
What can it help with?
Section text, rewriting for tone or length, common questions, article drafts, search titles and descriptions, and image descriptions for people using screen readers.
Is it included on the free plan?
No. Writing help starts with Starter and has a larger monthly allowance on Pro.
Creation
Create a free site ↗Beat the blank page.
Writing help comes with Starter, at the founding price of $9 a month.